Saare Jaha se accha, Gandhistan humara
Watching the ‘’DLF’’ IPL has exposed us to ‘’Citi” moments of success and “Maxx” timeouts. However such style of branding has been on in the country for many decades. The Nehru-Gandhi name has been prefixed before countless government schemes and projects. Here we look at a supremely effective method of political branding by the Indian National Congress. A method which has succeeded in using the face of the country as an Read more [...]