Saare Jaha se accha, Gandhistan humara

 

http://e17arttrail.co.uk/asp-products/donation/ Watching the ‘’DLF’’ IPL has exposed us to ‘’Citi” moments of success and “Maxx” timeouts. However such style of branding has been on in the country for many decades. The Nehru-Gandhi name has been prefixed before countless government schemes and projects. Here we look at a supremely effective method of political branding by the Indian National Congress. A method which has succeeded in using the face of the country as an advertising billboard.

One of the many mega-projects

Consider this: During the Commonwealth games last year, a student of JAWAHARLAL NEHRU UNIVERSITY who was studying there on a RAJIV GANDHI NATIONAL FELLOWSHIP received his friends at INDIRA GANDHI INTERNATIONAL AIRPORT. They then headed for RAJIV CHOWK METRO STATION from where they went to INDIRA GANDHI INDOOR STADIUM to watch their favourite wrestler who had recently won the ALL INDIA RAJIV GANDHI WRESTLING GOLD CUP. After this they headed to NEHRU PLACE where they learnt that the wrestler’s  performance had put him in contention for the RAJIV GANDHI KHEL RATNA AWARD.

According to lists available on the internet there are more than 450 major schemes http://modernsmile.com/services/professional-teeth-whitening/ 1, projects, stadiums, parks etc. named after the Nehru-Gandhi dynasty. This exercise has increased the aura already surrounding to the Nehru-Gandhi name and in all likelihood left some sort of an impression on the subconscious minds of millions of voters.

When Chief Minister Mayawati of UP recently went on a state-wide rampage to erect statues of elephants (also the BSP symbol), there were a series of protests which accused BSP of constructing permanent ‘’party symbols’’ all over the state. However Mayawati in her defence came out and said that the statues being constructed have the trunks of the elephants raised (in a welcoming position) whereas the BSP party symbol has the trunk lowered. She also went on to state the precedence of Indian National Congress naming multiple nationwide projects on the names of their leaders, hence making BSP’s statues a non-issue. These arguments accompanied with other legal jargon were good enough to leave the authorities scratching their heads 2.

In comparison to Mayawati, what the Indian National Congress has been doing using the Nehru-Gandhi name has been fairly blatant. Projects in the name of the likes of Vallabhai Patel and B R Ambedkar barely exist. And those bearing the name of the likes of Atal Bihari Vajpayee and P V Narsimha Rao are unheard of. One plausible reason for this obsession with the Nehru-Gandhi name could be that both Indira and Rajiv Gandhi were assassinated. However even Mahatma Gandhi stands nowhere compared to the Nehru-Indira-Rajiv trio when it comes to the naming of mega schemes and projects. Based on the sheer quantity of projects bearing the name of Rajiv Gandhi, it almost seems as though his contributions to the country far surpassed those of even Mahatma Gandhi. We have taken the liberty of making a portfolio with a few of these projects to showcase the range of schemes bearing Rajiv Gandhi’s name. However we seriously doubt whether this is any indication of his impact in diverse fields across the country.

Living Beings

Farmers

RajivGandhi Grameen Vidyutikaran Yojana

Children

Rajiv Gandhi National Crèche Scheme for the Children of Working
Mothers, Department of Women & Child Development

Unemployed

Rajiv Gandhi Shramik Kalyan
Yojna

Artists

Rajiv Gandhi Shilpi Swasthya
Bima Yojana

Slum Dwellers

Rajiv Ratna Awas Yojna

Students

Rajiv Gandhi Prathamik Shiksha
Mission, Raigarh

Handicapped

Rajiv Gandhi Home for Handicapped, Pondicherry

All Humanity

Rajiv Gandhi Manav Seva
Award

Animals

Rajiv Gandhi (Nagarhole) Wildlife
Sanctuary, Karnataka

Rajiv Gandhi Wildlife Sanctuary, Andhra Pradesh

Rajiv Gandhi Wildlife Conservation Award

Food & Water

Food Security

Rajiv Gandhi Mission on Food Security , Madhya Pradesh

Rajiv Gandhi Food Security Mission for Tribal Areas, MP

Breakfast

Rajiv Gandhi Breakfast Scheme, Pondicherry

Drinking Water

Rajiv Gandhi National Drinking Water Mission

Ground Water

Rajiv Gandhi National Ground Water Training & Research Institute,
Faridabad, Haryana

Tsunami

Rajiv Gandhi Rehabilitation Package for Tsunami Affected Areas

Mega-Structures

Airport

Rajiv Gandhi International Airport , New Hyderabad , A.P.

Container Terminal

Rajiv Gandhi Container Terminal, Cochin

Stadiums

Rajiv Gandhi Sports Stadium, Bawana

Rajiv Gandhi National Football Academy, Haryana

Rajiv Gandhi AC Stadium, Vishakhapatnam

Rajiv Gandhi Indoor Stadium, Pondicherry

Rajiv Gandhi Stadium, Nahariagun, Itanagar

Rajiv Gandhi Badminton Indoor Stadium, Cochin

Rajiv Gandhi Indoor Stadium, Kadavanthra,
Ernak

Rajiv Gandhi Sports Complex , Singhu

Rajib Gandhi Memorial Sports Complex, Guwahati

Rajiv Gandhi International Stadium, Hyderabad

Rajiv Gandhi Indoor Stadium, Cochin

 

Commercial Centre

Rajiv Chowk

Ailments

AIDS

Rajiv Gandhi Mobile Aids Counselling and Testing Services, Rajiv
Gandhi Foundation

Cancer

Rajiv Gandhi Cancer Institute & Research Centre, Delhi

Chest Diseases

Rajiv Gandhi Institute of Chest Diseases, Bangalore, Karnataka

Tooth Ache

Shri Rajiv Gandhi college of Dental Science
& Hospital, Bangalore, Karnataka

Sports

Kabaddi

Rajiv Gandhi Gold Cup Kabaddi Tournament

Rajiv Gandhi Kabbadi Meet

Boxing

Rajiv Gandhi Federation Cup boxing championship

Football

Rajiv Gandhi International tournament (football)
Rajiv Gandhi Gold Cup (U-21), football
Rajiv Gandhi Trophy
Rajiv Gandhi Memorial Jhopadpatti Football
Tournament, Rajura
Rajiv Gandhi International Invitation Gold Cup Football Tournament,
Jamshedpur

Boat Race

Rajiv Gandhi Boat Race, Kerala

Gymnastics

Rajiv Gandhi International Artistic Gymnastic Tournament

Roller Skating

Rajiv Gandhi Memorial Roller Skating Championship

Judo

Rajiv Gandhi International Judo Championship, Chandigarh

Cricket

Rajiv Gandhi Rural Cricket Tournament, Initiated by Rahul Gandhi in Amethi

Basketball

All Indira Rajiv Gandhi Basketball (Girls)
Tournament, organized by Delhi State

Wrestling

All India Rajiv Gandhi Wrestling Gold Cup, organized by Delhi
State

Education

Management

Rajiv Gandhi Indian Institute of Management, Shilong

Aeronautics

Rajiv Gandhi Institute of Aeronautics, Ranchi, Jharkhand

Engineering

Rajiv Gandhi Technical University, Gandhi Nagar, Bhopal, M.P.
Rajiv Gandhi Institute of Technology, Kottayam,Kerala
Rajiv Gandhi College of Engineering Research & Technology, Chandrapur, Maharashtra

Law

Rajiv Gandhi School of Intellectual Property Law, Kharagpur,
Kolkata
Rajiv Gandhi National University of Law, Patiala, Punjab

Aviation

Rajiv Gandhi Aviation Academy, Secundrabad
Rajiv Gandhi Aviation Academy, Begumpet, Hyderabad,
A.P

If this trend continues, someday in the future an Indian will wake up on 26th January at 9 AM Rahul Gandhi Standard Time to watch the Priyanka Gandhi Memorial Parade in Vadrabad. Or maybe by then Behenji would have replaced Rajpath by a giant replica of her favourite handbag. Exciting times ahead!


1 – As per a petition filed to the Chief Election Commissioner. Full text easily available on the internet.
2 – As per Election Commission of India – Petitions seeking freezing of ‘Elephant’ as symbol for BSP.

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7 thoughts on “Saare Jaha se accha, Gandhistan humara

  1.  jab har note par gandhi ji hai to kya kar sakte hai, ab to ek jagah par panja dekiga kyoki mayawati hati dikha rahi hai to congress gandiji our panja nahi dikha sakti kya

  2. ye desh Gandhi and Nehru ke baap ki property hai, Gandhi ne desh ki ma **** ** , isliye woh bapu bana,  aur nehru  ne desh ki **** mari thi, aur woh chacha nehru ban gaya, aur log ******** ki tarah gandhi-nehru ko bhagwan bana baithe hai 

  3. People and government of Arunachal
    Pradesh were arm twisted by the UPA to rename ‘Arunachal University’
    to ‘Rajiv Ghandi University’.  Every time a member of the Ghandi
    family visits Arunachal Pradesh, a street or a building or a popular
    scheme is named after their family. Its humiliating….  

  4. They have made it like there is no other great person in Indian history. Sad, At least stop naming the schemes if you cant fine another suitable name  .

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